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Since its inception, Micro Finance activities of Shalom have grown dramatically in terms of branches , groups, loan disbursement, number of loans, loans collected, savings clients etc. Its activity is spread across two districts of Kerala and one in Tamilnadu. In Kerala, the Shalom Micro Finance has penetrated into the rural areas of Palakkad, Pathanamthitta, Kottayam asdnd Thiruvanthapuram, and Coimbatore & Pollachi in Tamilnadu.

Palakkad

Palakkad is situated in the central part of the state. There are two revenue divisions in the district – Palakkad and Ottapalam ; five taluks, Palakkad, Chittur, Althur, Ottapalam, and Mannarkkad and 167 villages. There are four municipalities and 13 community development blocks covering 90 panchayats. The economy of the district is dominated by agriculture and naturally it got an agricultural economy. The rural masses derive their income basically from agro-based activities. In fact, 70% of the population lives on agricultural based activity, 2% are employed in government or private firms and 28% of the population are labourers or agricultural workers. The district has a population of 26.17 lakhs with a density of 596 per sq. km. The sex ratio of the district is 1067 females to 1000 males. Out of a total of 8,45,181 workers 3,48,299 ie. 41 % are agricultural labourers as against the state average of 25%.

Palakkad is mainly an agrarian district blessed with a good number of irrigation schemes. By increasing the yield from the land, the potential for locating units based on paddy, cotton, fruits, etc. can be rated good. The district is well known even outside the state for the skill of blacksmiths who make quality cutleries. These activities are considered under Area Development Schemes. As far as the aspects of development are concerned Palakkad district has been showing healthy signs of development in the recent pasty. The district economy has to grow @ 6.5 % so as to meet the Tenth Plan target. The growth rates expected from the state for the Tenth Plan under different sectors are 3.05 % for agriculture, 5.89 % for industries and 8.17 % for the services sector.

Pathanamthitta

Pathanamthitta is a landlocked district situated in the southern part of the state and is predominantly agricultural district. The total area of the district is 2642 sq.km, of this 1390.73 sq.km is forest area. The district has a total population of 1231577, as per 2001 census. The female population is 643542 and the rest is male population. The district has one district panchayat, nine block panchayats and 54 grama panchayats. Pathanamthitta is characterized by true tropical diversity adorned with fertile agricultural land, plantations and forest. Paddy, tapioca, varieties of vegetables and spices like cardamom, pepper etc. are extensively cultivated. The district also abounds in extensive rubber plantations. The district offers immense potential for the growth of micro finance.

Kottayam

Kottayam district, located at the southern part of Kerala, has a total area of 2208 sq.km. The district is naturally divided into high land, midland and low land, the bulk being constituted by the midland regions. The district has 5 taluks, 95 revenue villages, 4 municipalities, 11 development blocks and 74 panchayats. Total population of the district is 19,52,901, according to the 2001 census. Out of this, 9,64,433 are males and 9,88,468 are females. Agriculture forms the livelihood of the majority people in the district. It is also the main factor influencing the economy. Food crops as well as cash crops are cultivated in the district. Paddy and tapioca are the main food crops while rubber, coconut and pepper are the main cash crops. Annual crops like plantation and pineapple, seasonal crops like ginger, tubers, vegetables and a wide range of perennial crops like jack fruit, mango etc are also grown in Kottayam district.

Coimbatore

Needless to say, Coimbatore is an industrialized city in Tamilnadu. In fact, it is fast emerging one of the leading financial city in the state. At Coimbatore, 88% of the target group is involved in income generation activity/micro enterprises development and are self-employed. The rest is employed with industries. Since the city has a vast industrial base, employment opportunities are high and people find it easy to get employed somewhere. Besides, there exists good scope to set up small-scale industries in the city. In short, Coimbatore population is depending on the industry for their bread and butter.

Considering the industrialized structure of the city combined with the ever growing population, the city is rated high for all round growth. The fact is that 28% of the population in this region is below the poverty line and they have no access to mainstream financial institutions. However, financial policy changes have made far-reaching impacts in the region. Unemployment and under employment are major issues faced by the local people and the labour class including coolies and maidservants are grossly underpaid. Traditional craftsmen and the skilled workers are struggling to improve their income level and enhance their productivity. Against this background, for micro finance institutions it is the right time to step up their activities in Coimbatore with adequate funds.

These poor segments of the society urgently need credit support to invest in development programs, to expand their existing activities, which in turn, will generate more surplus income. Unable to get required money from the institutionalised banks, the poor people cultivated the habit of borrowing money from money lenders with exorbitant interest rate.

Apart from this, they also need credit to pay off their debt to the private money lenders who eat away their hard-earned daily income. This section of the society is in search of credit worthy micro finance institutions who will offer funds to them with nominal interest rate.

 
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